DENVER / COLORADOAN INDEPENDENT EDITORIAL GUIDE

ROCK. BLUES. COLORADO.

A Denver Band Booking Pack a Promoter Can Read in Five Minutes

Editorial illustration of a band's booking materials, a microphone and a laptop with an abstract live-performance image.
Original illustrative artwork; not an archival or documentary photograph.

A booking pack should help a promoter decide whether your band belongs on a particular bill. It needs music, a credible description of your live show and enough practical information to continue the conversation. A long biography and a folder of oversized attachments can make that decision harder.

Start with one page that opens on a phone without a login. Treat it as a working reference you can keep current, then send a short, specific pitch pointing to it. The following structure is an editorial template, not a promise of a booking.

Choose the room before writing the pitch

Read the venue’s current calendar and booking instructions. Our Denver small venues guide can help orient your research, but the venue’s own page determines how to approach it. For example, Larimer Lounge’s booking page provides a submission route and currently asks that band members be 21 or older. That is one venue’s condition, not a rule for every Denver stage.

Write down why your show fits the room: musical character, set length, audience and the kind of bill you are proposing. “We want any Friday” leaves more unanswered questions than “We are seeking an opening slot for a compatible roots-rock bill during these two available weekends.”

Put the live evidence near the top

Include a short description, a clear contact and one strong live video. Add two or three tracks if they communicate something the video does not. Label each link so the recipient knows whether it opens a full set, a single song or a studio recording.

The video should represent the musicians and arrangement you are pitching. If it shows a previous lineup, label it and explain what has changed. Our live video guide covers the value of a watchable performance clip. Do not imply that a heavily edited promotional reel proves how a complete set will run.

Use audience evidence you can explain

If you have previous show results, give the venue, date and the measurement available. Distinguish tickets attributed to your band from total room attendance. A support slot at a busy show does not establish that every person came to see you.

For a new band, say that you are building a local audience. You can describe concrete promotion you are prepared to do, such as sending your own mailing list an announcement or supplying approved artwork on time. Do not invent a draw, guarantee attendance or turn a follower count into a ticket forecast.

Make the practical details easy to find

Include lineup size, instruments, your normal set length, available dates and a link to a current stage plot or simple technical summary. Identify the person who can answer production questions. Give the file a revision date, so an old four-piece lineup is not mistaken for the current trio.

Keep fee expectations, travel requirements and unusual production needs clear when they are relevant. Separate a proposal from a confirmed agreement. Before announcing a show, settle the date, bill, payment terms, load-in, set duration and promotional responsibilities with the organizer in writing.

Adapt this short pitch outline

The bracketed fields below are placeholders. Replace them with verified information and remove any line that does not apply.

Subject: [Band name] — [proposed slot or bill] — [available dates]

Hello [booking contact],
We are a [lineup] playing [specific description], based in [location]. We are interested in [type of show] because [one concrete reason it fits this room or bill].

Live video: [link]. Music and booking details: [link]. Our usual set is [length], and we are available [dates]. [One accurate sentence about relevant previous shows, or that this is a new project.]

If this fits your calendar, [named contact] can answer booking and production questions. Thank you for considering the proposal.

Read it aloud and remove claims you could not explain if asked. Follow the venue’s stated submission process and follow-up guidance; repeated messages across every available channel rarely add useful information.

Once a show is confirmed, the Two Faces West journal is a place to continue with preparation and live-performance guides. Keep the booking page current so the next enquiry starts with the right lineup, links and dates.

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